Using Art to Save the Oceans
UNITYH20 LAUNCH, ART BASEL MIAMI 2021 - LA CASA at The Citadel
For centuries, artists have painted and used the oceans as a means of telling and discovering stories about humans in search of a better future. Today, with climate change, pollution and other threats, the stories of the oceans need artists to preserve and protect their vitality and all life that lies in and and depends on Earth’s oceans.
To view the UnityH2O project please visit: https://opensea.io/camillawebster
UnityH20 - An NFT with Purpose
In her new art project UnityH20 at Art Basel Miami, museum collected artist Camilla Webster is leveraging her career as artist, thought leader and award winning journalist to launch a global ocean project that combines art, finance and social impact.
On November 20th, Camilla Webster Studio will be testing the project in beta in collaboration with the newly formed Palm Tree NFT. “It’s an opportunity to grow a strong NFT community in Palm Beach County and South Florida, and invest in our future at home,” shares Camilla. The annual November Show will be held by Studio 1608 at 1608 South Dixie Highway 6p-9p just one block down from The Norton Museum of Art in West Palm Beach. The focus will be the iconic Palm Beach island locations including Municipal Beach, Clarke Avenue Beach, Phipps Ocean Park Beach and Annie’s Dock.
The UnityH20 Miami NFT drop will begin Nov 30th with NFTs of Miami waters - South Beach, Miami Beach, Miami River, The Everglades, Key Biscayne and Venetian Pools. UnityH20 will launch at the Art Basel activation tech and innovation event called La Casa at The Citadel with eMerge and Florida Funders teams and displays by Blackdove. Mayor Suarez, Mayor Levine Cava, Michael Arrington, Steve Galanis from Cameo, and Pitbull are confirmed speakers. Sponsors include Blockchain.com, Silicon Valley Bank and Uber.
What the UnityH20 NFT Tokens Represent
The UnityH20 NFTs will focus on animated paintings of sensitive ocean environments with exact coordinates and place names. Each token is a spectrum of ocean / water colors tied to their location. The NFTs were inspired by Camilla Webster’s passion for the ocean, the universal experience and concern over rising sea levels and ocean health. Her original painting was chosen by the Norwegian Central Bank to hang in their new executive offices at Hudson Yards, New York, as shown in the photograph above.
NFTs that Teach Art and Sustainability, while Funding Ocean Conservation
Any time a new collector purchases the NFT, educational information on that area of the ocean becomes available and a percentage of the sale of each NFT is donated to an ocean conservation partner. Webster has chosen The Everglades Foundation to receive a percentage of sales of the Palm Beach Island and Miami NFTs. So the trading of the NFT is encouraged to drive more education and impact to support organizations healing our ocean waters around the world.
Camilla Webster eventually plans Unity H20 NFTs to protect sensitive / vulnerable ocean locations around the world, encouraging a generation of art and crypto enthusiasts to fall in love with both the art while pursuing their sustainability missions. Camilla is beginning with the places she calls home: Miami, Palm Beach, Jupiter and the Florida Keys.
Each first mover will have the option of acquiring an original physical painting aligned with the NFT, just like the work hanging at Hudson Yards. The artist hopes these paintings will be placed in important locations and collections around the world, further raising awareness on issues like plastics in our oceans, rising sea levels and more.
UnityH20 Project Advisors and Allies
Leaders are gathering to support the mission. The founder of Nexus, which unites next generation philanthropists, impact investors and social entrepreneurs Founder Rachel Gerrol and financial innovation pioneer Bruce Cahan of Stanford University have joined her board as advisors ahead of launch. Webster has also received the support of David McClymont, CEO of the Palm Beach Symphony and founder of Waves of Success to launch Unity H20 Jupiter locations in 2022.
Background on Artist Camilla Webster
Celebrated, museum collected artist, Camilla Webster, has made a meaningful impact on the art scene in South Florida. She has been invited by Palm Beach’s art leaders to chair and design an art experience on March 2nd, 2022 at the Norton Museum of Art for a reception for The Salvation Army. Webster had her first solo museum exhibit at The Coral Springs Museum of Art in 2020. The survey of over fifty paintings called “Every Painting Tells a Story” often has a focus on water and the environment.
Author and curator Bruce Helander describes Webster’s work as “narrative abstraction with a world class sense of color.” Webster’s work is becoming synonymous with Palm Beach. Like artist Donald Judd who immortalized Marfa, Texas or David Hockney’s Los Angeles, the joyful spiritual nature of her art pauses and uplifts the soul. The power of joy for beauty in our midst is a lifelong mission for the artist. As a former international journalist for Forbes and Bloomberg, Camilla covered the Iraq War, the power brokers of Davos, and the financial titans of Wall Street. She observed conflict, crisis, capitalism and their human consequences in remote and local neighborhoods.
Trading in skyscrapers and the bustling newsroom for her artist studio at Mana Contemporary in New York, Webster then moved to Palm Beach to take advantage of the light, the ocean life and the burgeoning art scene. It’s a far cry from her past covering the Iraq war, interviewing two future presidents, two future prime ministers, the current head of the central bank, along with a gaggle of billionaires, celebrities and innovations like Sir Richard Branson. But Webster sees the richness of her life and career filling the canvas and other mediums in ways that make real global impact in a media saturated world.
Remaining committed in the midst of lockdown, Webster forged ahead in 2020 with her solo museum exhibit, “Every Painting Tells a Story,” curated by White House Fellow, author and artist Bruce Helander at the award-winning Coral Springs Museum of Art in South Florida.
Packing a surprisingly virtual punch, Webster was soon invited to host opening exhibits at the new City Hall in Palm Beach Gardens and the launch of Haven design experience on Royal Ponciana Way. A strong finale to the season was the selection of two of Webster’s works for The Kips Bay Decorator Show House room, “Parlor Games: by Benjamin Deaton. Garnering the most attention, that room and her painting made the cover of Veranda Magazine’s “Inside the 2021 Kips Bay Palm Beach Show House. ” The Webster art book of her museum show “Camilla Webster, Coral Springs Museum of Art” was the #1 best seller in Palm Beach, and is now in its third edition and available on Amazon.
Her luminous and graceful style soon caught the attention of Discover The Palm Beaches and PCMA, who invited her to represent the beach mecca with her lauded talk, “The Art of the Pivot,” alongside keynote Thomas Friedman of The New York Times. Her conversation inspired the audience to shift their focus “more on what you can create, than your perception of what you have lost”. Webster is now the featured artist for Discover The Palm Beaches. The commercial success of this stirring artist has equally been groundbreaking, with 30 paintings sold in recent months to collectors in New York, Los Angeles and more.
As the world re-energizes, Webster has settled into her new sunlit studio one block south of The Norton Museum of Art, where she currently sits on the Young Friends Acquisition Council
At the height of the pandemic in March 2020, the artist and devoted community organizer rallied creative leaders to form the The Art Altruist and host a sale at Hindman Auctions. $22,000 was raised with a mission to support artists from crisis to recovery. Webster additionally donated $25,000 in paintings to Cancer Alliance, Place of Hope and The Ocean Reef Community Foundation. All of these works have sold.
Webster has exhibited at Art Basel Miami annually and multiple art fairs since her arrival in Florida in 2017; in addition to Scope, The Edition Hotel, The Sagamore Hotel, Mercedes Benz and a Nexus private yacht member’s experience, she was also a speaker at Art Palm Beach’s Power Talks sessions through the Directed Art Modern, now Art N Folly.
About Camilla Webster: Artist, Altruist, Author, Adventurer
Webster has her master’s degree in History of Art and Modern History from the University of St Andrew’s in Scotland. She has also studied The Slade School of Fine Art in London and The Art Students League in New York. Like artist Helen Frankenthaler, Webster attended The Brearley School.
Camilla is an accomplished author and lecturer. Her TEDx talk “Art in Front of You” attracted thousands of views, as she spoke on the calming sensation of art in everyday life. She is also the co-author of the bestselling award-winning book, “The Seven Pearls of Financial Wisdom: A Woman’s Guide to Enjoying Wealth and Power.”
Raised between the US and the UK, Webster has exhibited in galleries and given art talks by special invitation in Miami, London, Paris and New York.
How to Purchase an NFT
If you are interested in purchasing an UnityH2O NFT please visit: https://opensea.io/camillawebster